SEO Process
We follow an ethical & 360 degree approach at Offshore SEO Experts to optimize your website both for human visitors & search engines. Our SEO process begins with the on-page optimization which ensures search engines read what you want to show to the people and includes link building, article & PR submission, social media optimization, etc. Watch out!!
Step 1. Website Analysis
The SEO process for your website starts with its health check wherein we see its current status on search engines like Google, Yahoo, Bing & others and also on Alexa.com & Compete.com. Once we are done with the initial analysis then we move ahead benchmarking & setting competition for the websites under the same theme for the next SEO step. The tasks that we perform under this process are:
- Cached Pages (Google, Yahoo & Bing)
- Backlinks (Google, Yahoo & Bing)
- Page Rank (Google)
- Alexa Rank
- Compete Rank
- Keyword ranking
- Website traffic (if analytics is available)
- Analysing competition
- Setting benchmarks
Step 2. SEO Strategy
Once we are done with the initial analysis for your website then we move ahead selecting the right keywords for it. The selection of right keywords depends on many factors such as the long & short term goals of your company & websites, targeted masses, etc. At this very stage it's also defined whether Microsites & Corporate Blogs would be incorporated in the SEO strategy or not. As a result, we define the SEO strategy or incorporate the running one into ours. This may require one time setup of new pages, blogs or microsites to be created to support your main website for the on-page SEO which is the next step. The tasks that we perform under this process are:
- Keyword suggestion & selection
- Web site architecture
- Linking strategy
- Microsites
- Corporate Blogging
Step 3. On Page Optimization
At this step we are actually ready to optimize the website & the content for the defined keywords. We may do some SEO copywriting to suggest you changes to your present content. Under this process we actually make your website fully SEO compliant performing the following:
- Web page design
- Usage of CSS & Javascript
- Usage of Flash Movies
- URL Structure
- Source code optimization
- Content optimization
- Images and their names
- File names
- Meta tags
- H1 and other header tags
- Hidden text
- Query strings passed
- Page load time
- Size of the page
- Keyword density
- Two versions of a page
- Canonical domain forwarding
- Outbound links
- Site architecture
- Anchor tags
- robots.txt
- htaccess
- Breadcrumb
- Sitemap
- RSS Feeds
- W3C Validation
- Interlinking of webpages
- 404 error page
- Analytics
Step 4. Off Page Optimization
Once the on-page optimization for your website is complete than we move ahead to the off-page optimization process introducing it to the actual world wide web. This process involves the following Link Building tasks like - Search Engine submission, Directory submission, Business directory submission, Local listings, Articles submission, Press Releases submission, (Corporate) Blogging, Getting references from related Forums, Link Exchange (2 - 3 way), Banner Exchange (2 - 3 way), Paid Links, Outbound links to relevant websites & blogs etc.
During the whole process we keep analyzing links which is a must to build the Google PR of your website.
- Search Engine submission
- Directory submissiont
- Business directory submission
- Local listings
- Articles submission
- Press Releases submission
- (Corporate) Blogging
- Getting references from related Forums
- Link Exchange (2 - 3 way)
- Banner Exchange (2 - 3 way)
- Paid Links
- Outbound links to relevant websites & blogs
Step 5. Social Media Optimization
No SEO process is complete today without the inclusion of Social Media Optimization in this era of Web 2.0. At Konstant, we proudly call it SEO 2.0. We make your website visible at Facebook, Twitter, LinkedIn, etc. during the SEO process, which are the latest buzzwords on the web today. The tasks that we perform during this process like - Image sharing, Video sharing, Podcasting, Social networking (Facebook, Orkut, etc.), Business networking (Facebook, LinkedIn, ecademy, Ryze, etc.), Social bookmarking (Delicious, StumbleUpon, Digg, Reddit, etc.)
- Image sharing
- Video sharing
- Podcasting
- Social networking (Facebook, Orkut, etc.)
- Business networking (Facebook, LinkedIn, ecademy, Ryze, etc.)
- Social bookmarking (Delicious, StumbleUpon, Digg, Reddit, etc.)
Step 6. Ranking & Traffic Reporting
Your competitor may well be doing all of the tasks we peroform and probably at large. During this process we analyze the various reports available through your web analytics, Alexa & Compete and suggest you what more should be done. The tasks that we perform during this process are Analysis & reporting, Backlink analysis, Cached pages, Business Analysis, Analyze conversions, Ranking report, Conversion funnel, Site Monitoring & reporting etc.
- Analysis & reporting
- Backlink analysis
- Cached pages
- Business Analysis
- Analyze conversions
- Ranking report
- Conversion funnel
- Site Monitoring & reporting
SEO Process
We adopt an SEO process that is 100% ethical, natural, scientific, transparent, semantic & white hat. Learn more about our SEO Process.
Why SEO?
Because more people choose to buy products & services from generic SERPs than PPC advertisements. Learn more about SEO.



