SEOmoz CEO Rand Fishkin shared his thoughts over the recent Penguin updates. The SEO guru appreciated the aggressive and anti-manipulative actions taken by the search engine giant and took it as an alarming sing for the folks who never thought Google would take such strict actions. We actually posted this blog to discuss the Penguin update, which is worth paying attention, especially if you’ve been affected.

It seems to be a very disproportionate level of websites affected by the Penguin update and changes in algorithm. For instance, we have seen many webmasters use keywords such as, ‘seo services,’ ‘seo company’ or ‘website development company‘ with a particular city name’, etc. such type of keywords and results appear with these keywords seem to be affected badly after the Penguin updates. Instead of repeating the keywords again and again, make it more genuine and thoughtful.

There are a lot of people who have the kinds of link spam to their web-pages. Latest Google update will hit such sites this time more aggressively. In an addition to the spam heavy topics, there are many other things and sites have been impacted heavily by Penguin. Do you think your sites were hit by Penguin? Not necessary, if it is strictly adhered to the guidelines of Google and follow the latest algorithm changes.

In our earlier blog related to over optimization penalty of Google, we had suggested several safety measures for all SEO firms. The penalty is on now and the whole search engine optimization community is abuzz with this newly implemented Google move which aims at identifying sites following “aggressive web spam tactics” and black hat SEO ways. The new penalty will penalize sites which are into web spam through over optimization alias various link schemes, keywords input etc. These over-optimized sites had been ignoring the standard guidelines provided by Google and now it’s their high time to face music!

As for Konstant, well, our team has always believed in right SEO tools and techniques which result in high-quality content along with an excellent user experience. Some examples of projects that have been safely through this new Google over Optimization Penalty includes:

Project – http://www.alldrugpharmacy.com

Keyword – online prescription

Rank – 8^th Rank in Google search engine

Project – http://www.lucrativeminds.com

Keyword – Careers from Home

Rank – 4th^th Rank in Google search engine

Project – http://www.wealthyaffiliatecentre.com/wealthy-affiliate-review/

Keyword – wealthy affiliate review

Rank – 1^st Rank in Google search engine

Project – http://www.rawgaia.com/

Keyword – Beauty cream

Rank – 1^st Rank in Google search engine

The search engine optimization companies all over the world are now under tight scrutiny through this site quality crusade of Google. It’s time for celebration for all those SEO firms which have been strictly adhered to Google’s quality guidelines and it’s really a tough time, mark my words as I mean it, a very tough time for all those which have been following the inappropriate means and ways for optimization. Lastly, once again, would like to have three cheers for Konstant Infosolutions!

Use apt & authentic titles       

Your website might be over optimized if you are using unauthentic titles. By unauthentic, I mean titles having multiple keywords or repetitive keywords just for the sake of getting good rank. Let me explain this with the help of an example. “Custom Web Design, Web Design Services, Web Design India”. The keyword ‘Web design’ has been repeated thrice in this title and such titles are sure to receive a penalty. Therefore, write authentic titles.

Embed similar keywords in single page

One of my common observations is that numerous pages target similar keywords or slightly varied versions of a keywords. For instance, web design UK, UK web design, web design company UK. All these keywords can be targeted well in one page so why go the other way round that can put us in the trouble called Google penalty.

Use unique & original content

And the old trick that works any day is to provide fresh, original and unique content in your site. Do not just scrape from other sites content as not only it will give a bad user experience but will also create problems for you.

Take care of inbound links

Be alert for the inbound links. Remember, your site might be overly SEOed if all your inbound links come from forums, emanate from other sites you own, come from Wikipedia or only come though blogger comments. If you do not want to be penalized, avoid manipulative internal links which point with exact match anchors to the same page repetitively. It gives a spammy look to any site. Use logical, efficient and useful linking. If you have got a blog post and it mention a page on website, link from there.

Target diverse keywords through multiple pages

You should avoid multiple landing pages for the similar group of keywords. This is a common practice of many search engine optimization companies. But things have to be changed now as Google will be keeping a strict watch on all such activities. It will be better to target different and varied keywords with the help of separate pages instead of using multiple pages for one keyword or similar keywords.

Use footer properly

Avoid link filled and crappy footers. It’s exceptionally rare that links in footers get clicked, so why not use your footer intelligently! Link your footer to the appropriate options which meet people’s expectation. Use pertinent ways to get anchor text on pages.

In a Nutshell: It will be a wise step to armor ourselves with the right SEO techniques and tools before this penalty regulates. Using veritable titles, proper inbound links, footer and keywords in the right way along with the blend of freshly originated content will not only save you from the would-be Google penalty but will also take your site to new heights of success!

Source: SEOmoz Whiteboard Friday

Client: www.museum-replicas.com

Keyphrase1: Replica Bronze Statues
SERP: #1 in Google

Keyphrase2: Marble Bust Replica
SERP: #1 in Google

Keyphrase3: Marble Roman Replica
SERP: #1 in Google

Keyphrase4: Replica Paintings
SERP: #1 in Google

Keyphrase5: Marble Sculpture Replicas
SERP: #1 in Google

Do you know that almost one fourth of the total sales across the globe are done through internet marketing? This fact alone is enough to indicate towards the importance of search engine optimization. SEO services can incorporate huge success in marketing campaigns. It is also helpful for those companies who are incapable of expanding physically. Big differences can be observed in revenue generation after hiring the services of an SEO Company.

Hiring an SEO company for the growth and prosperity of business has become a requisite for every business. These services will work in the favor of progressive business. The only thing that you need to care about is to find an authentic and reliable SEO company.

Now let us talk over the conditions which suggest that you should seek the help of an SEO company.

The first condition is – You need to focus completely on your business issues and you do not have the time to analyze the negatives and positives of your company’s website.

The second condition is- You have tried various measures for the increased sale of your product but all results are in vain.

The third condition is- You do not have your own SEO employees to perform the search engine optimization for you.

The fourth condition is- You have already got an SEO team of yours but still the optimization results are dissatisfying including poor ranking and poor traffic.

The fifth condition is- You want to see your website in the top rankings of popular engines and you also wish for good traffic on your webpage.

The sixth condition is- You want to promote your website in a speedy manner and want it to reach maximum of prospective customers and audience.

The right SEO Company will make use of innovative SEO techniques for your website and will try to promote it on web by using the best possible SEO tools. An experienced and qualified SEO company will be of great help for your business and will contribute in generating good revenues. It is not necessary that a good SEO company will charge high fees for it services. It all depends on your search as to what type of SEO firm you found. As far as the charges are concerned, there are many good offshore SEO companies which deliver quality services in reasonable and cheap price.

The whole method of SEO, that is search engine optimization, is about creating good ranking for a website in the search engine. Any SEO company India helps in doing the same. The SEO services of India have earned a good repo all over the world because of the quality services that they provide. There are immense benefits of hiring a SEO company India. Let us discuss these benefits.

SEO Company India Provides Cost Effectiveness:

In comparison of hiring SEO services from other places, hiring an SEO company from India is much beneficial. It provides high quality services in low prices. The affordable rates and positive results of the Indian SEO companies have made them so popular all across the globe. Who says that good work needs a high price always!

SEO Company India Provides A Sea Of Options:

SEO Company India has now become a champion of search engine optimization. The ever growing IT sector of India is bringing more and more solutions every day. There are many options available for SEO services. You can either choose these services separately or can opt for a package of these services.

SEO Company India Involves Experienced Members:

One can trust the SEO services of India because these services involve experienced team behind them. All the SEO members of any reputed Indian SEO company can be trusted for good services and that too in time.  The in-depth knowledge of these SEO experts always succeeds in winning the satisfaction of the clients. The SEO team works with full dedication and use all the design and developing tools in an effective manner. That is why the results are always satisfying.

SEO Company India Works Hard:

You can be sure of good work and dedication while hiring a good SEO company India. These people work enthusiastically on any project and complete it in time. Once you find a right SEO company in India you can be assured of good results.

For how long that SEO company has been working

Before taking a final take on hiring such company do your own detailed research. Get to know all the information related to it. Try to find out that for how long it has been in the field of SEO. This fact alone will provide you many important details. The working background of the company indicates that how firm and strong it is in its own field.

Get details of the services provided by the SEO company

When you approach any SEO company, you should get all the necessary details regarding its services. Try to find out that what its probable SEO plan is for your company.  An SEO firm should not only give you such details but it should also explain that how the whole plan will be executed.

Go through the earlier projects of the company

One of the best ways to assess any SEO company is by looking at its earlier projects. The earlier done projects give you a fair enough idea about the capability and talent of the company. Take enough time to check such projects. There are many search engine optimization companies in the market which give all the details of “till- today ranking statistics”. Many reliable companies also explains that how they optimized a specific business growth.

Keep project cost in mind

Though you should go for the best SEO company but this move should not exceed your budget. Many SEO companies have high prices for their services but you can also come up with an SEO service which is cheap but reasonable. Going for the SEO services according to the needs is a very good idea. Sometimes even the SEO companies provide modules to the client according to the client’s need.

‘Must-haves’ to check while hiring a SEO company

Almost all SEO experts make use of resources and tools which are completely free. If you have knowledge about such resources and tools then discuss it openly that what tools will be used in your company’s project.

Carroya.com is the business portal of Bogota, Colombia specializing in vehicles.

Client: www.carroya.com

Keyphrase1: precios de carros
SERP: #1 in Google

Keyphrase2: marcas carros
SERP: #1 in Google

Keyphrase3: marcas de carros
SERP: #1 in Google

Keyphrase4: marcas de carros en colombia
SERP: #1 in Google

Keyphrase5: venta carros
SERP: #1 in Google

Lajollabluebook.com is a one and only original community directory of La Jolla, California.

Client: www.lajollabluebook.com

Keyphrase1: La Jolla Dentist
SERP: #1 in Google

Keyphrase2: La Jolla Restaurants
SERP: #3 in Google

Keyphrase3: La Jolla Schools
SERP: #6 in Google

Keyphrase4: La Jolla electricians
SERP: #8 in Google

Keyphrase5: La Jolla California
SERP: #16 in Google

Mujerysalud.com is the Women health site of Colombia.

Client: www.mujerysalud.com

Keyphrase1: Consejos de vida saludable para mujeres
SERP: #1 in Google

Keyphrase2: Consejos de salud para mujeres
SERP: #1 in Google

Keyphrase3: Consejos de vida para la mujer
SERP: #2 in Google

Keyphrase4: Vida saludable para mujeres
SERP: #3 in Google

Keyphrase5: Salud para mujeres
SERP: #4 in Google