Case Study: Finnfirma.no
Strategy
Finn Firma NO AS is an online publisher of yellow pages in Norway through the website www.FinnFirma.no in Norwegian language. They wanted to have elevated traffic from within Norway and we said, 'Just Norway! Norwegian businesses are also searched in Finland, Sweden, Denmark & Germany.' (We had a plan)
They were sitting at around half of the traffic what it is today when we gave them an idea - search engine friendly URLs for native language, interlinking through breadcrumbs, image optimization through H1 tags (yes, you heard it right), tag clouds and removal of all Click here & Read more anchor tags.
The traffic almost doubled from within Norway with neighbouring countries contributing much in the traffic and today the Google PR stands at 5 with more 80% traffic being generated from the search engines.
Results
| Before & After Comparison chart |
| Website : www.FinnFirma.no |
| Before Optimization | |||
| Keyword | MSN | Yahoo | |
| søk portal norge | 12 | 55 | 47 |
| firmasøk | <100 | <100 | <100 |
| personsøk | <100 | <100 | <100 |
| norway yellow pages | # | # | # |
| nettsøk | 35 | 75 | 66 |
| kartsøk | 22 | 38 | 45 |
| After Optimization | |||
| Keyword | MSN | Yahoo | |
| søk portal norge | 1 | 2 | 2 |
| firmasøk | 6 | 10 | 3 |
| personsøk | 7 | 14 | 8 |
| norway yellow pages | 8 | # | # |
| nettsøk | 11 | 23 | 14 |
| kartsøk | 15 | 39 | 42 |
SEO Process
We adopt an SEO process that is 100% ethical, natural, scientific, transparent, semantic & white hat. Learn more about our SEO Process.
Why SEO?
Because more people choose to buy products & services from generic SERPs than PPC advertisements. Learn more about SEO.
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